NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎
Rémy Martin
Excellence Takes TimeHole Code｜#20220128
● CONTEXT
This new chapter celebrates the idea of enjoying excellence now rather than waiting for the “better moment”, or the “righter age”.
In this integrated campaign, renowned Chinese actor - Lee Yifeng narrates a story that encourages all of us to enjoy our golden years today; leveraging on the growing desire among Chinese novelty seekers and entrepreneurs to celebrate their daily successes now, sharing it together with the ones they love or admire.
The communication platform “久闻不久等” (Excellence takes time, taste it now) establishes this parallel in both Cognac and Life; it’s an attitude in life where taking the greatest from life shouldn’t be a question of age.
Teaming up with Lee Yifeng and Rémy Martin XO, are globally recognized creatives including Hanan Townshend, world–renowned musical composer (best known for his work in Terrence Malick films such as The Tree of Life, Knight of Cups, and To the Wonder.); Kiku Ohe, award winning Australian filmmaker; Liang Zi, acclaimed Chinese cinematographer; and contemporary Chinese calligraphy artist, Zhu Jingyi.
{ Excellence Takes Time }
Taste It Now
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{ Behind The Scenes }
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{ Excellence Takes Time }
Celebrity Key Visual
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{ Excellence Takes Time }
Product Key Visual
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{ Media Press }
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{ Credits }
Fred & Farid
2022
{ Role }
Assistant Art Direction
Design Execution
{ Main Collabs }
Supervisors｜Quinn Jiang, Jenny Wei
Creative Direction｜Adrien Goris, Feng Huang, Billy Liao
Sr. Copywriter｜Cao Wen
Assistant Copywriter｜Ya Yaru
Brand Strategists: Karen Ge, Karas Huang, Aaron Wang
Producer｜Charles Renard, Caroline Wei
Production House｜Stink films
Director｜Kiku Ohe
Editor: Matt Osborne
Music Composer｜Hanan Townshend
Sound Design & MIX｜20K Miles