“Occupation is bondage itself”, it’s the same for an adman. Client, budget, leader, meeting, even your own mindset both could be the bondage, idea shrinked, team exhausted, passion gone, gravity always wins.

“Skunk Works” from Lockheed Martin, to avoid being bound by bureaucrats or rules, they set up a R&D lab, there is one and only one principle: Creativity First, make any possibilities happen “unscrupulously”.

Therefore, I dig another hole, develop my own possibilities.