NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎
HP
Bullheads Never StopHole Code｜#20230308
● CONTEXT
2022 is the most difficult year to start a business: endless epidemics, volatile international situation, downward for the global economy and a low willingness to spend. In a daunting environment, the vast majority of entrepreneurs have paused, which has ushered in the darkest moment for HP, which regards entrepreneurs as TA.
● CONCEPT
To re-promote the entrepreneur series products to the market in a positive way, and spread the spirit of “Never Stop the
Entrepreneurship”, we use “stubborn” (犟 ) as the concept of our film. “Stubborn” (犟 ) in Chinese originally means to describe people who don’t listen to advice, but we turn it as positive verb, let “犟” become a clue in our 6-minute film, and talk about the entrepreneurial process of a veteran who has been moving forward for more than a decade.
{ Credits }
Fred & Farid
2022-2023
{ Role }
Concept Direction
Creative Assistant
{ Collabs }
Supervisors｜Paul Lin, David, Heidi, Hanzhen
Creative Direction｜Billy Liao, Adrien Goris, Feng Huang
Copywriter｜Yaya
Producer｜Charles Renard, Caroline Wei