NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎ NO MAN EVER STEPS IN THE SAME HOLE TWICE ︎
HP LEBI Series Film
Excellent + 1｜优秀+1Hole Code｜#20230208
● CONTEXT
To promote HP’s new printers - the LEBI family series, we create four unique functional films to show it’s four core functions and selling points, they are: Remote Control, Online Learning Library, Large Ink Cartridges, Prevent Inkspeck.
● CONCEPT
We use the concept of “Excellent + 1” to connect the four functions, and in the four films, we truly restore the pain points and needs that will occur when families use printers, and whenever HP printers solve problems for them, can make them “Excellent + 1”.
{ 虽迟但到 }
Remote Control
︎
{ 大闹天宫 }
Online Learning Library
Online Learning Library
︎
{ 不能浪费 }
Large Ink Cartridges
{ 八桥西几 }
Prevent Inkspeck
Large Ink Cartridges
︎
{ 八桥西几 }
Prevent Inkspeck
︎
{ Credits }
Fred & Farid
2023
{ Role }
Creative Direction
Art Direction
Design Execution
{ Collabs }
Supervisors｜Paul Lin, David, Heidi, Hanzhen
Creative Direction & Copywriter｜Peilin Guo
Producer｜Charles Renard, Wendy
Director & Editor｜8Eight
TC & Grading｜Zhangyingjie